List of Courses Considered Equivalent to an MSc in Digital Marketing Curriculum:

The curriculum consists of 11 required courses as follows:

  • Introduction to Financial Accounting
  • Managerial Accounting
  • Business Statistics
  • Managerial Economics
  • Introduction to Marketing
  • Marketing in a Digital World
  • Digital Marketing Analytics I – Theory
  • Digital Marketing Analytics II – Practice
  • Digital Media and Marketing Principles
  • Multicultural Marketing
  • Marketing in an Analog World

Students should go to the websites of the various providers of MOOC courses to find the appropriate course and the timing of the course.

Students registered with us prior to the completion of the program may consult with us to discuss substitutions where necessary.

These are courses that we accept and that it is up to the student to prove another equivalent course that they may have taken or want to take.

For further details about the MSc in Digital Marketing program, kindly click here